• Led brand and product copy across digital channels, shaping a cohesive voice that balanced technical performance with storytelling rooted in outdoor culture, supporting multiple product launches and category expansions.
• Wrote and refined messaging for product launches, seasonal campaigns, and collection pages, translating engineering-driven features into accessible, benefit-led narratives.
• Collaborated closely with design to develop product packaging for multiple new launches and category expansions, owning structure, hierarchy, and messaging from concept through execution with minimal external support.
• Partnered with an external agency to refine and expand comprehensive brand guidelines, helping define a scalable framework for voice, messaging, and visual consistency across global teams.

• Wrote original copy for marketing emails and homepage content while maintaining alignment with brand voice and business objectives.

• Crafted copy across multiple departments, primarily focused on women’s and men’s marketing emails and social media channels.

• Wrote and edited content across eBay’s website, Instagram, Facebook, and fashion blog, Style Stories, maintaining consistency in voice, tone, and brand alignment.

• Collaborated with art directors, designers, copywriters, marketing teams, and creative agencies to develop social content, site copy, and larger storytelling initiatives supporting business goals.

• Maintained the editorial calendar for Style Stories, oversaw freelance contributors, generated story ideas, fielded pitches, and wrote original fashion and lifestyle content.

• Partnered with the senior editor on content strategy and worked cross-functionally to strengthen creative execution across channels.

Editorial Manager 

• Oversaw editorial content across all Gap International sites, including Gap.co.uk, Gap.de, Gap.co.jp, and Gap.eu, ensuring a consistent brand experience across divisions and channels through editing and holistic review of marketing work.

• Maintained a cohesive brand voice while adapting for cultural nuance across regions.

• Streamlined Japanese and German translation workflows by establishing best practices, improving efficiency, and supporting in-country reviewers in interpreting creative content.

Senior Copywriter 

• Managed two writers and partnered with cross-functional teams across international markets to align on promotions, anticipate needs, and support campaign planning.

• Collaborated closely with the North America copy team to improve global consistency, workflow, and transparency across regions.

• Concepted and wrote campaigns and editorial stories across divisions, adapting North America work for international audiences when needed.

• Served as sole writer on the launch of Gap.de, partnering with agency teams to develop messaging for the site and Munich pop-up retail launch.

Copywriter I & II 

• Wrote product copy across women’s, men’s, and kids’ divisions before serving as sole copywriter for maternity, GapFit, and GapBody across directories and merchandise emails, supporting major promotional and seasonal campaigns.

• Developed seasonal concepts aligned with global brand initiatives while maintaining distinct voices across divisions.

• Presented creative work to leadership teams and refined output based on feedback and evolving campaign needs.

• Interviewed clothing industry professionals throughout the Bay Area for an individual research project titled Perceptions of San Francisco as a Fashion City. Created the project proposal, performed research, and wrote a thesis exploring whether San Francisco is considered a “fashion city.”
• Traveled to the National Textile Center forum in Hilton Head, South Carolina to present a poster on a UC Davis research project titled Multiple Masculinities, Multiple Methods.
• Helped plan a UC Davis conference titled Undressing Fashion, Redressing Global Disconnects. Collaborated with faculty to organize and execute the two-day event, including determining the theme and mission, coordinating with speakers, and presenting panels.